Brad McKinney

Design Professional

Educator

Advocate

Brad McKinney

Design Professional

Educator

Advocate

About Me

I am Brad McKinney, a design professional, educator, and advocate based in the area of Indianapolis, Indiana. I apply sound thinking to better understand our world, solving problems and creating value from the mundane to the extraordinary.

  • Design . . . . . 25+ years
  • Teaching . . . . . 15+ years
  • Learning . . . . . Life-long
  • Biz . . . . . soundthinking.design
Marketable Interests
Interaction Design

Expertise developing design for digital and physical spaces with power to transform thinking.

UX and UI Design

User-centric problem solving and value creation throughout the development of digital products.

Branding & Identity

Accomplished brand strategy consultant, brand designer, and implementation specialist.

Typography

Focused study of the human phenomenon of making meaning by expert use of signs and symbols.

Architectural Design

Making meaning through the design of everyday things within the realm of built environments.

Furniture Design & Woodworking

User-Interface design for the whole, physical body informs how to approach UI in virtual spaces.

Fun Facts – By the Numbers
11 Countries Visited
70+ U2 Albums
450+ Hand & Power Tools
Many Cups of Coffee
Blog Interests
The Long Now
Thought Swamp
Story Junkie
Uncommon Brew
Creativity
To be creative is only to have health: to keep oneself fully alive in the Creation, to keep the Creation fully alive in oneself, to see the Creation anew, to welcome one’s part in it anew. The most creative works are all strategies of this health.
Wendell Berry
Poet, Philospher, Farmer
Resume
Selected Experience
2017 - Present
Lead Interaction Designer
The Children's Museum of Indianapolis

UX and UI design of the museum's digital interactives.

2002 - Present
Principal
ellojeo, inc.

Feelance design in architecture, branding, communications and interaction.

2015 - 2016
Interim Director
Basile Center - IUPUI

Professional liason between the school and area business in support of projects providing professional experiences for students.

2014 - 2016
Visiting Lecturer
Herron School of Art & Design – IUPUI

Taught throughout the Visual Communication Design undergrad program.

2006 - 2014
Associate Director
Software Research Center - Anderson University

Facilitated cross-discipline teams of students working on contracted, professional projects.

2000 - 2014
Assistant Professor of Art (Graphic Design) - Tenured
Anderson University

Taught throughout the VCD undergrad program, developing new curriculum to address an evolving profession.

Education
2002 - 2004
Ball State University
Muncie, Indiana

Master of Architecture II – Architectural Design

1994 - 1998
Anderson University
Anderson, Indiana

Bachelor of Art in Graphic Design – Departmental Honors

Selected Service
2021 - Present
DEAI Task Force
Indianapolis, Indiana

The Children's Museum of Indianapolis task force and subcommitte: Creating a DEAI Learning Culture.

2015 - 2016
Reconnecting to Our Waterways
Indianapolis, Indiana

Executive Board, White River ROW

2015 - 2016
ITEC Faculty Mentor
Indianapolis, Indiana

Innovation to Enterprise Commercialization team, IUPUI

2003 - 2014
AIGA Professional Reviewer
Indianapolis, Indiana

AIGA Student Portfolio Review Day

2008
Strategic Planning Committee
Anderson University

Recruited to Presidential Committee

My Skills
Design
  • Interaction
  • Branding/Identity
  • Communications
  • Architecture
Coding
  • HTML / CSS
  • PHP / MySQL
  • Javascript
  • C#
Adobe Suite Mastery
  • XD
    90%
  • Photoshop
    95%
  • Illustrator
    95%
  • Premiere Pro
    80%
  • After Effects
    85%
  • Audition
    85%
  • Dreamweaver
    90%
  • InDesign
    95%
Knowledge
  • Typographic Excellence
  • Design for Digital Media
  • Design for Print Media
  • Responsive Web Design
  • User-centric UI
  • Agile Project Management
Teaching Areas
  • Typography
  • Color Theory
  • Human Experience in Design
  • Design History
  • Design for Digital Media
  • Design Methodology
  • Design Elements & Principles
  • Making Meaning & Material Culture
Testimonials
Portfolio
Cyborg's Sonar Search
TCM - Interaction
Catastrophe Announcement
Communications
ellojeo, inc.
Branding
ellojeo, inc.
Interaction
Which Hero Quiz
TCM - Interaction
TCM Interactive Map
TCM - Interaction
Protecting the Promise
Communications
Residence
Architecture
Which Philosopher Quiz
TCM - Interaction
Interpretive Center
Architecture
Corinth Archeaology
TCM - Interaction
Mini Masterpieces
TCM - Interaction
Bob's Garage
Branding
AutoVaughn - Band
Interaction
a.m. Drive - Band
Interaction
Teaching
Philosophy of Education
Teaching Practice
Designer's Statement
Professional Practice
Preamble to Grading
Shape Grades
Cardboard Chair
Student Works
Get in Touch
  • Address . . . . . 8915 Surrey Dr. Pendleton, IN 46064
  • Email . . . . . brad at bradmckinney.design
  • Phone . . . . . +1 765.623.7989
  • Biz . . . . . soundthinking.design
Contact Form

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